Facebook Page Basics

Now that you know how to create a page and what you can and can’t do, let’s go through some things you can do to make your page stand out from all the others out there.

Facebook Cover and Profile Images

All Facebook pages share essentially identical layouts so the only real way to stand out lies in your ability to upload a nice cover image, profile image and your content in general.

To give you an idea what parts of the page represent these sections, have a look at the screenshots below. Continue reading “Facebook Page Basics”

The Basics Of Facebook Marketing

Unless you live in a bunker, cut off from the rest of the online world, there’s almost no way you don’t know what Facebook is.

But assuming that you have just emerged from that bunker (welcome back to the real world btw) then let me run through this new mysterious thing called Facebook for you.

What Is Facebook?

It was started in 2004 by a guy called Mark Zuckerberg in 2006 and some of his friends while studying at Harvard and has become the largest social network in the world.

Let’s have a look at some of the numbers from their latest earnings report: Continue reading “The Basics Of Facebook Marketing”

What Is The Facebook Formula?

Ok let me clear up one thing first, there is no magic bullet in Facebook marketing, so don’t expect one from this guide – what I can share with you is that there are a few things you can do, which me and my team do time after time which gets you results on Facebook.

But there are also things other people do that gets them results too.

What I’m trying to say is that this formula that I’ve developed is not the only way to do things, you should over time create your own formula, add a bit of spice here a dash of salt there and make it your own, the results will feel more rewarding that way trust me!

Note: this guide has been written for people relatively new to Facebook marketing. Continue reading “What Is The Facebook Formula?”

The Day I Made President Obama (More) Famous

Back in April 2014 a client hired me for a ‘special’ job – generate social media buzz for President Obama’s visit to Malaysia.

As part of a trip around the region in support of an organization that he created called the Young South East Leaders Initiative (YSEALI), he would be having a town hall talk at one of the local universities to the YSEALI delegates, invited guests and dignitaries.

Working with my client and the US State Department, the brief was clear: make President Obama trend on Twitter the day of the town hall speech.

Why Twitter? Because that was the channel being tracked by the State Department back in America and their preferred social media channel of choice.

How hard could it be?

For those who don’t know, the President of the United States goes by the Twitter handle @POTUS and the topic hashtag of #POTUS, so people naturally use these in their online conversations.

This was going to be easy I thought to myself – just get the public to do my work for me!

And then came the kicker, that’s not how the State Department were going to track this campaign.

They had created a new channel called #YSEALITALK for the duration of the convention.

A channel that nobody was using and I only had 3 days to get it done – this was going to be tricky. Continue reading “The Day I Made President Obama (More) Famous”