Facebook Page Basics

The Facebook Formula

Now that you know how to create a page and what you can and can’t do, let’s go through some things you can do to make your page stand out from all the others out there.

Facebook Cover and Profile Images

All Facebook pages share essentially identical layouts so the only real way to stand out lies in your ability to upload a nice cover image, profile image and your content in general.

To give you an idea what parts of the page represent these sections, have a look at the screenshots below.

This is the profile image for your page
This is the profile image for your page
This is the cover image for your page
This is the cover image for your page

As I write this these dimensions are correct, but Facebook changes it’s layout quite often, sometimes experimenting in one country but not the next, I’ll give you some resources a bit later on that I use to check if any changes have been made to Facebook page layouts recently.

Profile image sizing

  • Displays at 160×160 pixels on your Page on computers, 140×140 pixels on smartphones and 50×50 pixels on most feature phones
  • Must be at least 180×180 pixels
  • Will be cropped to fit a square
  • Is located 16 pixels from the left and 176 pixels from the top of your cover photo on computers
  • Is located 24 pixels from the left, 24 pixels from the bottom and 196 pixels from the top of your cover photo on smartphones

Cover image sizing

  • Displays at 851 pixels wide by 315 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones
  • Doesn’t display on feature phones
  • Must be at least 399 pixels wide and 150 pixels tall
  • Loads fastest as an sRGBJPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes

But if you want to be more creative with your Facebook cover image and profile image, have a look at some of the things you can do:

34.ColourTheory-662x277 3.LetItFlow-662x281 7.Sketch-662x280 10.SetScene-662x277

33.LittleGallery-662x278 15.TheTeam-662x277 30.SampleColours-662x277

You can see that some covers incorporate the profile image as part of the background, whereas some people go wild with the cover image itself, you are only limited by your creativity.

You can see more samples on Canva.com here.

Resources

Creating Cover Images

Creating a good cover image like some of the ones shown above is not as hard as you think, there are tools out there that can simplify the job and most of them are free to use.

If you need images to use for your cover images, don’t worry we’ve got that sorted too.

There are plenty of sites that offer access to free stock photography, here are some of my favourite:

Content Marketing

We’ve finally come to a part of the formula that we talked about in the first chapter, ‘content’.

If you don’t remember the formula,

Content + Ads + Remarketing => Conversions

So let’s take some time and talk about content and how it’ll help you increase leads and sales to your business through your website.

Content is an integral part of the Facebook formula because it’s how you get general browsers to come to your website in the first place, probably from one of your social media profiles.

Typically content marketing is used for:

  • Prospecting: Generate leads for follow-up by sales and marketing teams.
  • Sales: Help your sales team close sales more quickly.
  • Marketing: Generate interest in your products.
  • PR: Build and repair public opinion about your brand and products.
  • Community: Develop friends and fans who interact with your brand socially.
  • Customer Support: Help customers get the most from your products.
  • Thought Leadership: Develop name recognition and respect, and to influence your industry.

Depending on the type of content you are producing, you might be sharing it on social media channels, websites, blogs, video sites and more.

But regardless, think of your content as the ‘bait’ throughout this process – you are using it to entice people (fish) to come and read (nibble) on your content until the time is right to convert  (hook + reel in) them into buyers or leads.

But where do I get good content for Facebook in the first place? Why not try some of these below?

Repurpose PLR Articles

PLR stands for Private Label Rights, if you do a quick search on Google you’ll see all the options you have.

In a nutshell, PLR content providers allow you to buy content and do whatever you want with it, even resell it if you want.

Need and ebook about your industry?

Need articles?

Need social media updates?

Well you can probably find it and more on the hundreds of PLR websites out there. And it’s cheap too.

The main problem with PLR content is the fact that besides you, a few thousand other people will have the exact same thing as you.

So if you share content on your social channels without making some small edits, chances are eventually someone might notice.

To avoid this from happening, rewrite the content a bit before sharing, it doesn’t need to be changed much – maybe a couple of words or even just a single sentence.

Creating Your Own Content

This is by far your best option if you have the time or resources to get it done.

I’ve compiled a few types of content below that you can create yourself and share on your Facebook page and beyond.

Articles/ Blog Posts

If you can write good and relevant content for your website and then share it on Facebook you get double the effectiveness, because when someone clicks on the link, they’ll end up on your website, which is where you probably wanted them to get to anyway.

One articles a week should do it, but if you don’t have the time to write it yourself, get colleagues to help, or outsource it to a professional.

Videos

A video could be as simple as you talking to your webcam, recording your screen or as complex as professionally productive videos – it’s just a matter of time and money.

But if you’ve noticed recently, Facebook is going pro-video, in an effort to catch up with YouTube as the video streaming service of choice (they have a long way to go still).

Because of this, videos are being shown more and more on peoples’ newsfeeds over regular text and image posts.

Consider getting a video made and uploaded to your page with a bit of advertising behind it, you’ll be surprised at the level of engagement you could get if you do it right.

Images & Infographics

Facebook is very visual. Almost everything shared by anybody on your newsfeed is now either an image or a video.

What’s more is that an image post has a higher chance of getting engagement and shares for your brand.

So how do you get good images to share and what do I do with them?

Getting Images

There are a lot of places to get images, but the biggest selection come from paid market places.

There are my favourite paid sites:

However if you’re short on budget, these are a selection of free stock photo providers:

Problem with free images is that they are hard to filter through, but most of them let you do anything you want with them and are super high resolution (sometimes 300DPI).

Making Quote Cards

A quote card gets a quote from someone famous and puts it on a suitable background.

They are easy to make:

  1. get an image (paid or free)
  2. get a suitable quote
  3. put quote on image
  4. add your website URL
  5. share on your Facebook page

Here are some samples below for your reference:

10000-ways do-one-thing People-think-focus

Infographics

How an infographic works is to take useful data, information and statistics and present it in a graphical format.

Why people like them is because it’s easier and more interesting to read than just text itself.

If you design a really good one it has a good chance of ‘going viral’ or at least getting good engagement on Facebook and beyond.

You may need to hire someone or use your designer to get one done for you.

Here’s one we’ve done in the past:

iMoney.my infographic

Other People’s Content

When I say this I don’t mean go and copy-paste content from your competitors, although I see that happening A LOT on Facebook videos.

No, what I mean is that there are correct ways to leverage other people’s content and share it on your Facebook page.

Consider following the most popular online portals/ communities in your niche on Facebook.

When they share something that you think your page followers will benefit from,

  1. click on the link they just shared
  2. have a quick read on the website you were just directed to
  3. copy the URL of the article you are reading
  4. share it on your Facebook page with a few words of your own thoughts on why the article was interesting
  5. schedule/ publish it on your page
  6. See what you did there? You took content from another page and made it yours.

Yes I know that you are sending people away from your social media profile to websites that aren’t yours – but that’s the nature of social media. You can’t have every link going back to your website because a) people don’t want to hear only from you and b) that’s probably not feasible for most businesses to create that much content.

The value of the content on Facebook is gauged by how useful it was to the reader and if it was great value, they’ll remember who shared it with them, you.

Remember: in our day and age, people are lazier than ever before. If you can do the legwork for them and find content that they find useful, they’ll appreciate you for it.

So when you share links to your own content, they are more likely to trust it since it came from you.

That’s quite a lot to get you started, go on and create some killer content or share some killer content, your fans will love you for it!

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